Marketing a Series: When to Move On

When I finished Breakwater Beach,  I never intended to write a sequel, never mind two. But Mike and Liz weren’t letting go of their lease on life, and the story premise for The Widow’s Walk popped into my head. It took about another year for me to get the second one done, about fifteen months later Storm Watch was complete.

I’ve been on the marketing bandwagon for the Unfinished Business series for three years, and since these books were in the same world, branding was consistent and I could spend time marketing and writing without too much effort. But though there are stirring of a possible fourth book, it is time for me to move on to other projects–my urban fantasy series in particular.

The current wisdom is for writers to keep going on a series, because one book helps sell the others. It has taken several months to pull…

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